Terms & Conditions

Lead Tree Digital
Last updated: 25/09/2026

1. About These Terms

1.1 These Terms apply to all services provided by Lead Tree Digital ("we", "us", "our") to you, our client ("you", "your").

1.2 Our agreement with you consists of three parts: your accepted quotation or proposal, your selected package, and these Terms. If your accepted quotation is inconsistent with these Terms, the quotation prevails for that engagement.

1.3 Project timelines depend on your responsiveness, supply of content, approvals and access, and on technical requirements.

2. Services and Scope

2.1 We provide website design, digital marketing, automation systems and local search optimisation services.

2.2 We deliver only the work listed in your accepted quotation or selected package. Any other work is a variation and will be quoted separately before it starts.

2.3 Recommendations. Where we identify a risk to your website, search visibility, Google Business Profile or enquiries, we will give you a written recommendation. Email is sufficient. You may accept, defer or decline it. If you defer or decline a recommendation, or carry out the work yourself, you accept the risk associated with that decision. We are not responsible for outcomes resulting from it.

2.4 Work by you or others. We are not responsible for pages, content, settings, URLs or integrations created or changed by you or a third party, unless your accepted quotation specifically includes reviewing them.

3. Your Responsibilities

3.1 You agree to:

provide accurate business information;

supply requested content, images and access credentials promptly;

approve drafts and revisions in a timely manner;

keep your account in active payment status;

follow our implementation recommendations where applicable, or tell us in writing if you choose not to; and

tell us before changing your website structure, page URLs or Google Business Profile.

3.2 Delays in communication, approvals or materials may affect timelines and results.

3.3 Platform and features. Automation tools, CRM systems, messaging integrations and social media schedulers need to be connected to your accounts and actively used. We are not responsible for outcomes where integrations are not connected, used or maintained by you.

4. Website Updates, Fair Use and Turnaround

4.1 Monthly packages include ongoing minor website updates, such as text edits, image replacements, formatting adjustments and similar changes.

4.2 Updates do not include full page builds, structural redesigns, advanced development, custom coding or major functionality changes. These may be quoted separately.

4.3 Updates are subject to fair use and a reasonable volume of requests. Standard turnaround for minor updates is typically 2–3 business days from receipt of complete instructions and required assets.

5. Payment Terms

5.1 Monthly plans are billed in advance.

5.2 Setup fees, where applicable, must be paid before the build begins.

5.3 All fees exclude third-party usage costs, including SMS, phone usage, AI usage and advertising spend.

5.4 Where a setup fee is waived in exchange for a minimum commitment term, cancelling before the end of that term may make the remaining portion of the waived setup fee payable.

5.5 Late payment. If a payment is overdue, we will notify you in writing. If it remains unpaid 7 days after that notice, we may suspend services and platform access until payment is received.

5.6 Usage-based services. Some features rely on third-party carrier and AI infrastructure services:

Calls, SMS messages and AI chat or voice interactions are billed separately at current platform rates.

These charges are usage-based and vary with volume.

Usage is deducted from a prepaid wallet balance within the platform, rather than charged per transaction.

The wallet is topped up periodically, so you see consolidated charges rather than many small card transactions.

A current schedule of usage rates is available on request.

5.7 Mobile number. A dedicated mobile number is included only where your plan lists it. Otherwise, it is available as an add-on at the price shown on our website. Calls, SMS and AI usage are charged separately under clause 5.6.

6. Google Review Management Plans and 30-Day Free Trials

6.1 Free trials. Where a 30-day free trial is offered, no subscription fee is charged during the trial. Unless you cancel before the trial ends, your selected plan will start at the advertised monthly price and continue monthly until cancelled. You may cancel at any time before the trial ends to avoid the first monthly charge.

6.2 Plan inclusions. Each plan includes the features listed for it on our website at the time you sign up. Not every plan includes review requests or a dedicated mobile number.

6.3 Review-request allowances. Where your plan includes review requests, it has a stated monthly allowance, such as up to 50 or 150 requests. If your usage exceeds the allowance, we may contact you before providing further usage, to:

upgrade your plan;

reduce your usage; or

agree on additional charges.

6.4 Mobile number. Where your plan lists a dedicated mobile number, it is included in your plan. Otherwise, clause 5.7 applies.

6.5 Connecting your accounts. You must provide or connect your Google Business Profile and any other review platforms needed for the service to work.

6.6 What the service may include. Depending on your plan, review management may include:

automated review requests;

AI-generated review replies;

review alerts and monitoring;

review widgets;

social posting;

Google Business Profile optimisation; and

other automated reputation-management features.

6.7 Google's review policies. We set up review requests in line with Google's review policies. Those policies don't allow businesses to request reviews only from customers expected to leave positive feedback. Google may remove or filter reviews at its discretion, and we are not responsible for reviews Google removes or does not publish.

6.8 No outcome guarantee. We do not guarantee any specific number of reviews, star rating, ranking improvement, search placement or business outcome from using the service.

6.9 Review stands. Where your plan includes a free Google Review Stand, it is supplied for use with your review management service. Unless otherwise stated, it remains yours if you later cancel.

6.10 Changing plans. You can upgrade, downgrade or cancel your plan at any time. Upgrades can start straight away. Downgrades and cancellations take effect at the end of your current billing period.

7. Website Performance and Search Visibility

7.1 Search rankings and visibility are influenced by many factors outside our control. These include industry and geographic competition, existing domain authority, your cooperation and search engine algorithm changes. Google alone decides search rankings and Business Profile visibility.

7.2 We apply optimisation techniques consistent with current industry practice, within the agreed scope. Except as set out in clause 8, we do not guarantee any of the following:

specific ranking positions, including first-page placement;

Google Business Profile visibility or map coverage;

website traffic, calls or enquiries.

7.3 Website migrations. Replacing or migrating an existing website carries a risk of temporary or lasting changes in visibility. Where 301 redirects are in our scope, we implement them for the URLs you approve. A redirect sends visitors and most existing link signals to the new page. It does not guarantee that existing rankings are retained, and it does not mean an equivalent page exists on the new website.

8. 90-Day Google Ranking Guarantee

8.1 Eligibility. The 90-Day Google Ranking Guarantee ("Guarantee") applies only when all of the following are true:

you are on the Growth or Lead Tree package;

your website was designed and built by us under an accepted quotation;

your website is hosted on our platform; and

your business is a local service business, and we have confirmed in writing, before the Guarantee Period starts, that the Guarantee applies to you.

8.2 Exclusions. The Guarantee does not apply to:

(a) websites designed, built or substantially written by you or a third party, including websites you build on our platform or with website-building or AI tools;

(b) projects that migrate, rebuild or replace an existing website, unless we built the new website and carried out the migration ourselves (including URL mapping and redirects) under an accepted quotation, and all of our written recommendations for that migration were implemented;

(c) Google Business Profiles that, at the start of or during the Guarantee Period, are unverified, suspended or disabled, affected by duplicate or conflicting listings, or awaiting reinstatement or re-verification;

(d) national, enterprise or highly competitive corporate industries; and

(e) keywords or services not agreed in writing under clause 8.3.

8.3 How improvement is measured.

The Guarantee Period starts when your website is live and indexed by Google and your Google Business Profile is verified and active. We will confirm the start date in writing.

At the start, we will run a baseline scan using independent third-party heat map ranking software. The scan covers up to 5 keywords agreed with you in writing, using a set grid size and centre point.

After 90 days, we will run a follow-up scan using the same software, keywords, grid and centre point.

"Measurable improvement" means a better average ranking position across the agreed keywords, for your Google Business Profile or website, than in the baseline scan.

8.4 Conditions. The Guarantee applies only while all of the following remain true:

your monthly subscription remains active without interruption;

your website remains hosted on our platform;

you allow us full autonomy to make appropriate optimisation changes to your website and Google Business Profile, including images, text, structure, page size, internal linking and URLs;

you do not decline or defer our written recommendations;

neither you nor a third party makes structural or content changes to the website or Google Business Profile outside the agreed optimisation strategy;

your business name, address and categories are not changed without our agreement;

you provide approvals, access and information within 5 business days of our request;

no third-party SEO or marketing work affecting the website or Google Business Profile is introduced; and

our Google Business Profile access remains active and unrestricted.

you implement our written recommendations relating to your website and Google Business Profile, including business details, address information, categories, services and other optimisation requirements;

If any condition stops being met, the Guarantee ends.

8.5 If improvement is not achieved. If measurable improvement is not achieved by the end of the Guarantee Period, and all conditions have been met, we will continue optimisation work at no additional optimisation service cost. This continues until measurable improvement is achieved, for as long as the conditions continue to be met. The Guarantee does not cover:

advertising spend;

third-party usage costs; or

new pages beyond those included in your plan.

8.6 The Guarantee is in addition to your rights under the Australian Consumer Law.

9. Platform, Hosting, Ownership and Exit

9.1 Websites hosted on our platform remain active while your monthly plan is maintained.

9.2 What you own:

your domain name, which should be registered in your or your business's name;

the content and images you supply;

website text we write specifically for you, once paid for; and

your data, including contacts, leads, messages and form submissions.

9.3 What we own. Our platform infrastructure, automations, templates, systems and proprietary frameworks remain our intellectual property. You have a licence to use them while your plan is active.

9.4 Leaving us. When your plan ends, we will keep your website, CRM and data available for 30 days. During that time, on request, we will provide:

exports of your contacts, leads and form submissions, in CSV format as available from the platform;

copies of your content and images;

for websites built with the platform's AI Studio, a download of the website code; and

release of any dedicated mobile number for porting to another carrier.

If your new provider uses the same platform, we can arrange a transfer of your website build for a fee quoted in advance. Websites built with the standard page builder cannot be exported as code, so moving them to a different platform means rebuilding them using your exported content and images. Downloaded website code does not include platform features such as forms, chat and automations, which will need to be set up again with your new provider. After the 30-day period, your website, CRM, automations and data may be permanently deleted.
The items above are provided free of charge. Any further migration assistance, such as rebuilding or reconnecting features with a new provider, can be quoted separately in advance.

9.5 Availability and backups. The platform provider manages the platform's infrastructure, uptime and backups, and we do not guarantee uninterrupted availability. If a problem occurs, we will report it to the provider and take reasonable steps to restore our work.

10. Automation, AI and Software Tools

10.1 Automation tools, CRM systems, AI tools and integrations are provided as part of selected packages. Third-party integrations depend on external platform availability, and their performance may vary.

10.2 AI features produce content automatically and may occasionally be inaccurate. This includes AI-generated review replies and chat or voice responses. You can ask us to switch any AI feature off, or to require your approval before AI-generated content is published.

11. Your Data, Privacy and Messaging

11.1 You are responsible for ensuring that any customer database, contact details or marketing information you supply or connect has been collected, and can be used, lawfully. This includes consent and unsubscribe requirements under the Spam Act 2003 and applicable privacy laws. It applies to all SMS, email, review-request and reactivation campaigns sent on your behalf.

11.2 We handle your customers' information on your instructions, to provide our services. Our platform and service providers may store or process data outside Australia. Our Privacy Policy explains how we handle personal information.

12. Liability

12.1 Nothing in these Terms excludes, restricts or modifies any right or remedy under the Australian Consumer Law that cannot lawfully be excluded.

12.2 To the extent permitted by law, where our services are not of a kind ordinarily acquired for personal, domestic or household use, our liability for a failure to comply with a consumer guarantee is limited to either:

supplying the services again; or

paying the cost of having them supplied again.

12.3 To the extent permitted by law, we are not liable for indirect or consequential loss. This includes loss of revenue, profit, leads, calls, enquiries, rankings or goodwill.

12.4 To the extent permitted by law, we are not liable for loss caused by:

search engine algorithm updates;

platform outages or third-party software disruptions not caused by us;

inaccurate information you supply;

industry-wide market shifts;

changes made by you or third parties; or

your decision not to follow our written recommendations.

12.5 To the extent permitted by law, our total liability for any claim is limited to the fees you paid us in the 12 months before the claim arose.

13. Cancellation and Termination

13.1 You may cancel a monthly plan at any time by written notice. Cancellation takes effect at the end of your current billing period. This is subject to any minimum term in your accepted quotation, and to clause 5.4.

13.2 We may end our services in either of these cases:

payment remains outstanding 14 days after a suspension under clause 5.5; or

you materially breach these Terms and do not fix the breach within 14 days of our written notice.

13.3 Clause 9.4 applies whenever services end.

14. Changes to These Terms

14.1 We may update these Terms or our pricing as our services evolve. We will give existing clients at least 30 days' written notice of any change that affects them.

14.2 If you do not accept a change, you may cancel the affected service without any cancellation or early-cancellation charge, provided you do so before the change takes effect.

14.3 We may update, modify or replace individual features where this is needed because of changes by Google, third-party platforms, telecommunications providers or software. We will only do so where the overall purpose of your service remains substantially the same.

15. General

15.1 These Terms are governed by the laws of Western Australia.

15.2 If a dispute arises, we will both first try to resolve it in good faith. If it isn't resolved within 30 days, either of us may refer it to mediation before starting court proceedings. This does not apply where urgent relief is needed.

15.3 Contact: Lead Tree Digital, Room 1/15 Templetonia Ave, Sorrento WA 6020 · Office (08) 9448 1546 · Mobile 0489 074 722