Lead Generation & Review Case Studies
At Lead Tree Digital, we don’t just talk about results—we deliver them. Our approach is built on understanding real business challenges and crafting solutions that make a measurable impact. Whether it's helping local businesses boost their online reputation, optimising lead generation Perth businesses can rely on, or improving search rankings, we focus on strategies that drive growth.
Each case study below highlights our hands-on approach, tailored strategies, and the outcomes we’ve achieved for our clients. From increasing Google reviews to refining digital marketing efforts, our work is about making businesses more visible, credible, and profitable in a competitive digital landscape. No gimmicks, just results that speak for themselves.
Case Study #1
Transforming a Barber Shop’s Presence
Industry: Barber Shop/Hair Salon (“Joe’N’co”)
Website: Barbershopduncraig.com.au
Challenge:
The client offers professional hair care for men.
The problem -
No digital online presence
No active social media
Google reviews had stagnated as there was no automation or system
Too many people were showing up at the same time and having to wait a longer period of time, plus the owner wanted to spread the customers over the day as to having them all come in at once.
The Solution -
After analysing the business, we determined that the quickest and most effective strategy was offer the customers an incentive to book online via the new website through an automated calendar that only shows available bookings for the quieter parts of the day. When the appointment is completed the customer is gently sent a series of review requests! For walk in customers we also introduced a NFC stand that the customers can scan their phone on. The NFC stand is programmed to automatically show the business owners Google Business Profile to leave a review.
Implementation:
The website was built to offer a digital presence. The customers are directed to the calendar via an incentive from the business owner. By having customers use the calendar we collate the customers details for future marketing campaigns or promotions if/as needed in the year. The business owner has a compatible mobile app where they can view appointments, reschedule customers, or requests reviews directly. There is also an automation that requests reviews within our system if the business owner forgets. We set up another automation where by if a customer leaves a review, that review is then responded to via our “AI response review generator” and then posted to the business owners social media accounts, improving his online presence.
Current Review Count
Example of a customer review that has been posted to all social media accounts through AI automation
Results:
The business received over 10 Google reviews in its first week! So much so we were concerned the google algorithm may think there was something fishy going on, so we have told the client to slow down and pace the reviews. From our research it is better to have a slow steady stream of reviews over the year. A google review has approx 3 months of life before the majority of customers don’t rate it (New Customers want to see fresh reviews). The strategy proved to be highly successful. The client now has a steady stream of reviews, social media posting, and is filling out the quieter times of the day via the calendar. We are highly optimistic the clients GMB/GBP will enter the “3 Pack” for google search which will increase business further. Any business appearing in the 3-pack sees up to 70% of online traffic
Google Search Engine Rank Position (SERP)
Full Search Visibility Achieved
Case Study #2
Transforming Garage Door Sales
Industry: Garage Door Repairs & New Door Sales
Website: Dynasty Garage Doors
Challenge:
The client offers garage door repairs and garage door new-door sales. New door sales was a bonus at the time for additional business. The main aim was to increase repair enquiries to ensure the technicians had a full days work every day and not costing the company additional money.
The problem -
No digital online presence
No active social media
Google reviews had stagnated as there was no automation or system
Too many people were showing up at the same time and having to wait a longer period of time, plus the owner wanted to spread the customers over the day as to having them all come in at once.
The Solution -
The Google Business Profile (GBP) was in the suburb of Bateman in Perth. After looking at the reach of the GBP the strategy was to get far more exposure and rank higher on the “Map pack” organic rankings. This meant if you were in a surrounding suburb. A strategy of automated google review requests, adding more geo-tagged images and responding with “garage door repair” key words in the review reply’s.
Google Search Engine Rank Position (SERP)
Implementation:
We connected our automation software to the clients CRM
Every customer (unless staff said other wise) was automatically sent a google review request
The GBP had numerous images added
Questions on the GBP were answered
Services were added to the GBP and the website
Current Review Count
Organic Spread of Google Business Profile Across Perth
The strategy proved to be highly successful. This business now has nearly number 1 status for a quarter of the Perth area. More importantly they cover some of the more affluent areas. The company now has more staff than when we started. New door sales are also up. The business has also been made an official “Platinum Partner” with a major manufacturer due to its consistent results.
Full Search Visibility Achieved
Case Study #3
Transforming New Home Building Sales
Industry: New Home Building Sales
Website: Dual Income Plus
Challenge:
The new home building industry in Western Australia is dominated by some of the biggest players, each with extensive resources. These companies have over 30 IT professionals and dedicated full-time marketing teams. They routinely invest heavily in TV and radio campaigns to maintain their market presence. Competing directly with these industry giants, especially without vast financial resources, seemed daunting. The challenge was to carve out a niche in a highly competitive market dominated by established players.
The problem -
Competing against major builders with significantly larger marketing budgets
Struggling to stand out in a crowded and highly competitive housing market
Website attracting traffic but not generating consistent, high-quality leads
The Solution -
Recognising that head-on competition with top-tier builders would be costly and inefficient, we explored underrepresented areas within the building industry. Our focus shifted to a unique and emerging market segment—dual occupancy homes. These innovative house plans, recently authorised by the state government to increase land density, were gaining interest.
However, large builders were not yet effectively representing this niche. Seeing a gap, we decided to target this opportunity, tapping into the growing demand for dual occupancy homes by optimising our strategy around it. The website is solely focused on this key word and nothing else meaning we show up consistently!
Google Search Engine Rank Position (SERP)
Implementation:
This was a collaborative effort between our team and the building group. To effectively capture this niche market, we required a substantial amount of content, including specific dual occupancy house designs. We conducted a thorough keyword analysis to identify the most relevant search terms and ensured that the website was fully optimised to rank highly in search results. By focusing on a specialised, content-rich website dedicated to dual occupancy homes, we were able to distinguish ourselves from the more generic sites of larger builders that tried to cover a broad range of housing styles
Result
The strategic focus on a niche market paid off significantly. The website now consistently ranks first for several targeted keywords, and in some cases, holds two to three positions within the top 10 search results. This success can be attributed to the website’s specialised content, which caters specifically to the demand for dual occupancy homes, rather than attempting to cover a wide array of housing designs. The site has been generating between 12 to 30+ high-quality leads per month for over five years, demonstrating the lasting impact of our targeted approach.
Full Search Visibility Achieved
Want Results Like This for Your Business?
Starting with AI doesn't require a massive project. Begin with your biggest pain point. Where does your team waste the most time? What tasks get repeated daily?
Call Damon now! 0489 074 722
Here's a simple process:
Identify where your current leads are being lost
Fix the key issues holding your website back
Set up systems to capture and track every enquiry
Implement follow-ups so no lead slips through
Optimise and scale what’s already working
Common Questions Perth Businesses Ask
How quickly did these businesses start seeing improvements?
Many businesses see improvements within days when optimising their Google Business Profile, especially in visibility and customer activity.
For organic rankings and broader digital strategies, results typically begin within 30 days, with stronger growth developing over 3 to 6 months, and up to 9 months in more competitive industries.
How do Google reviews impact local search rankings?
Google reviews play a key role in local rankings, with consistency being more important than volume. Businesses that receive regular, ongoing reviews are more likely to rank higher than those with large but outdated review counts.
Google also values fresh reviews and active responses, as this signals trust, relevance, and engagement—helping improve visibility in local search and map results.
What changes made the biggest difference in these case studies?
The biggest impact came from properly optimising the Google Business Profile and aligning it with the business website. When both are consistent—matching services, categories, and messaging—it strengthens relevance and improves local rankings.
While there are many ways to improve performance, getting these core foundations right delivers the fastest and most reliable results.
Do I need a strong online presence before starting?
No, you don’t need an existing online presence to get started. As long as your digital setup is built correctly, Google prioritises local relevance, meaning smaller businesses can rank well in their target suburbs.
We focus on helping businesses dominate a core service area—typically three to nine suburbs—which is often more than enough to generate consistent enquiries.
What role does automation play in generating enquiries?
Automation helps convert website visitors into enquiries by engaging them in real time. Features like clear forms and AI chat widgets allow businesses to capture leads while visitors are actively browsing.
By answering questions instantly and prompting users to share their details, automation can significantly increase conversion rates—often delivering up to 30% more enquiries from the same traffic.
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